Monday, April 21, 2008

Singapore Flyer



The huge ferris wheel, called Singapore Flyer. I was there earlier. It was expensive, but it offered free rides for kids till 30th April. What I discovered was a rather blend experience. Sure, the scenary was nice. I went on a nice ride. Shot a few pictures, some videos. I will be posting some later.

Other than this, the experience was rather bland. The other passengers were getting a little restless, too, by about 20 minutes into the ride. So over all, a 30-minute seems just nice to test the patience of those on board.

I wonder what it is like for corporate package -- do they go around only once, have a "company annual party" in 30 minutes? Or do they go around a few more times?

Yes it is a good place to host a party, or any occasion. But the "occasion" would be the theme, and the location, the scenary, is the background.

I think more can be done to make it the other way round. Make the scenary, the location, be the central of attention. The background music can be more attuned to the mood. What I heard was just some regular "elevator music" (pun incidental). Music is a mood-setter. Day trip and night trip are different in that aspect and so need different music. There should also be "guided multimedia tour". Oh yes there are packages for VIP with a tour guide, but the price tag is more than double the regular (or basic) one.

Already there are debates on printed media about the worthiness of $29.95 ($30) for a 30-minute trip.... about $1 per minute. Why don't they tender for a multimedia package for the basic rides? It is not a very good business package as it is. It is not about catering for the rich and affluent for a luxury trip to the Flyer. It is about how enjoyable a trip around the wheel is. And right now, the level of enjoyment is worth just under $20. I would say $15 to $19.

I can easily offer a few suggestions, if anyone is willing to listen. :)

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